Whether you are seeking to raise awareness about an important advocacy issue or working to mitigate negative publicity in a given news cycle, what you say and how and where you say it can make the difference between building or eroding public trust.
Associations have far less control over their brands than ever before. Being ready for a 24-hour news cycle is not enough. The 'twittersphere' demands an unprecedented level of transparency and timeliness.
Agentis understands that organizations lacking a sound public relations strategy and crisis communications plan are the most vulnerable to sensationalism. We help our partners prepare for the known and the unexpected so that they can tell their stories in a way that has the most meaningful impact through multiple channels.